Waffles de Liege is coming to Old Pasadena!
After more than 3 years on the road, Waffles de Liege has found a more “permanent” parking spot for their delectable Liege waffles.
It brings us great joy to announce that the Grand Opening of our first brick and mortar store, located at 21 E. Holly St, Pasadena 91101, will be this Saturday, November 15th, from 10am-9pm. It seems like just yesterday we were getting the keys to our waffle truck and opening our doors for our very first shift at SpeedZone back in March 2011. It’s been a fun ride thus far, and while the truck will remain running, it has always been our dream to have a store to call our own. Making waffles and coffee is just a lot easier without having to drive through LA traffic.
To commemorate our opening, we are doing a promotion where the first 100 customers will get a complimentary Liege waffle. As this is an all-day event, it would be most wise to arrive early so you can take advantage of our promotion.
In addition to the classic Liege waffle menu from the truck, there will be new hot and cold beverages, complete with the highest quality brewed coffee made with the beans of Portland’s very own Heart Roasters. One of the goals of our new coffee program is to change the perception of black coffee by offering delightfully flavorful cups that have no need for sugar and cream. After traveling to find the best coffee for the job, co-founder Lawrence Tai found Heart to be the easy choice with their well-balanced roast profile, attention to detail, and passion for the craft.
After our Grand Opening, normal store hours will be as follows:
Monday – CLOSED
Tuesday to Thursday – 11am-8pm
Friday to Saturday – 11am-10pm
Sunday – 10am-4pm
Hope to see everyone there!
George Wu and Lawrence Tai, Co-founders